Have you stopped to think about what you'll do today? Tomorrow? Saturday? You probably have a pretty good idea of what will happen at work, at home, with your spouse and/or children in the next few days.....but next week? next weekend???
Our clients are the same way. They know what they are doing in the next 24-84 hours, but after that, life begins to take over.....unexpected things come up, unexpected sickness or trips happen.... or simply fear of having someone over, cleaning the house, etc. Our clients need us to help them make events happen for their benefit. YES! You're in the EVENT management business when you're helping potential clients come to your host or hostesses' event. So many times, clients don't need a week or two to plan an event, they know what they can do tonight, tomorrow, or Saturday night! How many times have your own impromptu gatherings happened because someone called you and asked you over!
After your event, do you call within the 84 to 96 hour hour timeframe to follow-up on your clients, both those who purchased and those who didn't. Those who purchased need your attention to make sure they have what they need, that they are aware of additional products you may have to help them with their purchase to help them be aware of additional products they might like. Do you call those who didn't purchase need your follow-up as well, to let them know you appreciated their presence, and that you're there to help them in any way you can.
Are you worried about the client who says they simply can't afford you and you feel bad about asking again???? (They have no money? What do you need MORE than their purchase? Their referrals!!! I cannot tell you the number of clients I have helped through the barter process, because a client was willing to introduce me to more clients in exchange for receiving their product at a discount or free) Isn't that the ultimate win-win for everyone? The client knows you'll go the extra mile to help them reach their goal, you know that a satisfied customer is always a good thing. Wouldn't it be amazing if you helped EVERY person at your events go home with your products....of course, many people will simply want to write you a check and go home...and that's perfectly okay too!
Are you using the Success Key of following up on your clients and potential clients? Are you willing to use your phone to increase your income???
Courage!!!
David
