For a moment let's think about what that type of focus can do for a business. It's a simple tool called a Business MRI . Just as a MRI in a clinical setting measures what cannot be seen by the surface, a Busienss MRI in peels away the surface of success or failure and takes a focused look at "My Readiness Index." I work one-on-one with clients to perform a thorough Business MRI in my 1:1 day with David's and develop thorough in-depth solutions for their businesses, but today I want to share with you an "at home" version of my Business MRI.
I would like to challenge you this day to schedule a Business MRI. Like all exams, this one might be a little uncomfortable, but wouldn't an accurate diagnosis of why your goals aren't being met be worth it???
One of the parts of the Business MRI you can do at home is:
1) Did you set goals for your business? Goals set for the short and long term truly matter. They are the road map of how to get to where you are trying to go. Your goals should be concrete, stated in the action format, and measurable. An example: I am engaging 20 new potential clients a week through ______ and I am doing a demonstration of my product to at least 7 of those new potentials each week. You see, if you set the goal, the studies tell us you have a 80% better chance of reaching it simply because you trained your brain to believe the action of the statement. Simply saying it outloud and writing it down concretely teaches your brain to work toward your goals even when you're not focusing on it at the moment. Your subconscious continues to work and listen to the stated goal.
Each week are you looking at your goals, writing down what you did achieve and didn't achieve on those goals? Are you making forward progress towards the goals? So many times the clients who come to me have specific needs and goals that they need to reach, but they have yet to define them concretely. After a few questions to concretely measure their EFFORT towards a goal...well, the answers seem to get quieter and quieter....
2) Are you spending more time focused on your past than what you are doing in your present ??? (TODAY!!!) We so often allow our minds to beat ourselves up, the truth is yesterday is indeed over...and the only effect you can have on your life is your choice to ACT today and to change your behavior today. Your sales outcomes and your tomorrow will be forever changed if you simply learn to make today the day to begin to accomplish whatever it is your hope, goal, or dream is.
It is reasonable to assume if you put inconsistent effort into your business, you will achieve inconsistent results....
the next important news about the MRI is just as powerful.....
I have yet to see a person in business who consistently practices and exercises their knowledge of skills in product presentations, client communications, and presentation follow-up communications not move forward in their outcomes hopes, goals and dreams.
Almost every.single.time someone comes to me with a business sales issue, the issue isn't the product stopped working, or the recession economy took away their business, or the widget wonked out.....the true MRI of the sales professionals dayplanner revealed that the business behaviors of the business owner or sales team were not consistent with the behaviors that allow products to be offered, presented, and purchased to the clients they sell to!!! So often people get caught up in improving, re-organizing, or creating....instead of simply SELLING the product which was the goal!
Have you truly stopped and considered what an MRI of your business behaviors would reveal? Are you trying to convince yourself that your business isn't working and yet the MRI might reveal the truth to be you aren't working your business?
Today is the perfect day to make a decision to change the outcomes of your hopes, goals, and dreams. Today is the perfect day to set and attain goals for TODAY. Can you spend an hour on the phone using a script to talk to your potential clients about a product or promotion you have to share with them? Do you have time TODAY to send your email clients an update on what you have that would benefit their situation or business? Do you have time TODAY to simply examine what has worked in your business for the last six weeks, what produced income, what produced reorders or referrals? What was not a good use of your time, what did not product income that took your time?
Do YOU need to perform a business MRI today?
I know that when you spend effort on choosing positive, measurable actions in your business behaviors, increasing your sales skills proficiency, your customer contacts, your sales outcomes, your stories will change from those of "I hoped it would be...." to "I chose to make it happen!" We'll talk more on the Business MRI another day...let's give you time to work on the first two areas first!
I can't wait to hear how you succeeded!
Courage!!!!
David
