Before anyone can be a superstar in their area, there is preparation. The athlete prepares his body and strengthens it with workouts, practice, and learning the plays. The musician prepares his music by rehearsing the notes in his mind and in his fingers over and over again. The chef prepares a fabulous feast by first planning a menu, then coming in early to do the very basics of washing and preparing fresh foods for their use later on that day or week. Would the special meal turn out the same if he didn’t? Marinated meats add flavor….often ingredients need that time to be together to produce the best flavors….
The professional sales person has preparation to master to succeed. There is the preparation of knowing one’s clients. Understanding their needs and who they are, what makes their business or life work. There is the understanding of how one’s product best works and which products do what for your clients.
The professional sales person knows what they are going to say, and why they are saying it. They realize that their time with clients is very limited and their client’s time is as important as their own….they don’t waste their time on subjects and products that are not for the client’s ultimate benefit. The professional also knows that a client who is only shown half of what he/she needs is not being treated well either. To undersell a client what they truly need to have the best result is like giving someone half the ingredients for a recipe….the result will not turn out well.
Do you care enough to prepare for your success? Do you care enough to know your products and scripts so that you don’t waste your time or your clients? Do you plan for just how many presentations you’ll accomplish a week? Do you prepare to succeed? It is your choice….prepare to succeed or fail to prepare…your results will depend closely on which path you choose….
Courage!!!!
David
